FOR IMMEDIATE RELEASE
Toronto, August 10, 2020 – Even if you haven’t actually ordered an oat milk latte yourself, odds are you’ve walked by a cafe with a sandwich board out front announcing “now serving oat milk,” at least once in the last year. The oat milk trend (in 2019 mentions of oat milk on Canadian social media channels grew by a whopping 100% week over week), makes it evident that more and more Canadians are turning to plant-based milks on a quest to find healthier, more sustainable alternatives to cow’s milk. And while subs like oat, almond, and cashew milk are filling the void left in coffee cups and smoothies by the absence of dairy, they don’t necessarily have anything going for them, nutritionally speaking, other than the fact that they’re not milk. Enter Elmhurst 1925, the plant-based milk innovators wholly responsible for levelling-up non-dairy beverages since 2017. Made with a patented HydroRelease™ method that keeps the nutritional integrity of the nuts and grains intact, Elmhurst 1925 products contain no fillers or thickeners, resulting in the cleanest, most nutritious plant-based milks on the market.
Elmhurst 1925 has developed a cult following in the U.S. and is poised to win over Canadians with its product diversity (they hold the distinction of having the widest variety of plant-based beverages on the market), and the unprecedented nutritional value of its products. All of their plant-derived beverages — including almond, oat, cashew, walnut, hazelnut and hemp — are made with six or fewer ingredients while their unsweetened milks contain only two — the base nut or grain, plus water. At the heart of their no-nonsense ingredient list is a special HydroRelease technology developed by food scientist and plant-based milk pioneer, Dr. Cheryl Mitchell.
“Back then, plant-based milks were just trying to be dairy,” Mitchell, now Senior Vice President of Ingredient Manufacturing at Elmhurst 1925, explains. “As plant-based milks grew in popularity, I wanted to find a way to maximize their nutritional value.” And so she did. Dr. Mitchell’s patented method effectively splits the whole nut, grain or seed into its component fats, vitamins, and minerals, and allows them to re-bond as a creamy “milk” that retains the full nutritional value and flavour of the base ingredient without the gums, stabilizers or emulsifiers widely used by the rest of the industry. (Need proof? Go to the fridge and take a look at the ingredient list of your favourite nut milk!)
NUT MILKS FOR HEALTH NUTS
As such, the hallmark line of plant milks are called “Milked Oats,” “Milked Cashews,” and so on, because that’s essentially all they are. Elmhurst Milked products taste and smell nuttier than their competitors, and most importantly, the actual nut, grain or seed content per glass is much higher. Elmhurst Milked Cashews for instance, contains 11 cashews per glass while other brands contain only two. Likewise, an 12 oz. serving of Elmhurst Milked Oats serves up more than half of your whole grain requirement for the day! Because of the high nut and grain content, each glass of Elmhurst Milked products also contains up to 5 grams of protein and is higher in brain-friendly nutrients like Omega-3s. Best of all, the oats and hemp for their corresponding milks and creamers are grown right here in Canada!
CHANGING WITH THE TIMES
The backstory of Elmhurst 1925 is just as good as their products. What is now Elmhurst 1925 started out as a New York-based dairy that operated for 90 years until 3rd generation dairyman, Henry Schwartz, decided to shutter the operation in 2016 after a steady decline in sales. In an unusual twist, however, Schwartz responded to the changing American diet by pivoting his family dairy into a plant-based milk production facility after meeting Dr. Mitchell in 2016. One year later Elmhurst Dairy was rebranded into Elmhurst 1925 as an homage to his family business and the original line of Elmhurst Milked products was born. Today, Elmhurst 1925 is the fastest growing plant-based milk brand on the market.
Canadians can find Elmhurst Milked products including their anchor range of unsweetened plant-based milks, along with chocolate milks, the barista collection, creamers, and ready-to-drink beverages, on shelves at Whole Foods, Farm Boy, Pusateri’s Fine Foods, Healthy Planet and Eataly, as well as online at well.ca. For a complete list of their Canadian product offering and retail prices please visit www.elmhurst1925.com.
For high res photography or to schedule an interview with Dr. Cheryl Mitchell, please contact The PR Department at 416 535-3939; [email protected]