Toronto, September 26, 2022 – While the benefits of tech fabric are obvious when you’re on the back nine or hitting the trails for a run, VERZUS ALL, a new athleisure line for men and women out of Toronto, aims to help people leverage the benefits of intelligent fabric whether they’re staying active or having drinks with friends. The Toronto-based label prides itself on being the first to offer a complete tech-infused wardrobe—from the shirt you wear into the office down to your running shorts and even your underwear. Every garment is enhanced with anti-bacterial, water-repellent, moisture-wicking, anti-wrinkle, or UV protection technologies designed to make your daily life more comfortable. Their fresh take (literally and figuratively), on “smart” clothing (in both the technical sense and in their cheeky sense of humour when it comes to some of the designs), results in a fun, fashionable capsule that’s perfect for playing (or partying), hard.
VERZUS ALL is poised to launch their complete collection in spring 2023, but the brand has put together a teaser collection of some of their hero pieces just in time for Fall and the Holidays. Lucky locals can experience the VERZUS ALL difference in person at the VERZUS ALL pop-up store, opening at Markville Mall on October 7. Everyone else can shop their pre-launch collection of essentials online at verzus.com starting September 28.
While VERZUS ALL is making its debut across North America, their fabrics have been honed and perfected over more than a decade by parent company, iFabric Corporation, innovators in the technical fabric field since 2008. As the supplier of intelligent fabrics to a roster of heavyweight clients, iFabric Corporation is responsible for shaping our standards when it comes to performance-wear, and now, VERZUS ALL is poised to raise the bar.
“Our core collection was designed in response to an increasing demand for high performance clothing in all facets of life,” explains Giancarlo Beevis, Chief Product Officer of VERZUS ALL Apparel. “And it’s no wonder. Small, everyday comforts add up to feeling good—not to mention, helping you stay on top of your game.” Cornerstones of the inaugural collection include the men’s and women’s ELEMENTS Fleece line. As its name suggests, the luxe cotton-blend fleece not only keeps you warm, but the water repellent finish protects you from whatever the day’s weather might throw at you. The men’s Profile Polo features the brand’s patented anti-odour PROTX2® technology that lets the wearer move from the blistering green to the clubhouse with their dignity intact. And if you’ve ever spent time shimmed into your seat on the train, you can rely on the Commute Jogger, made from the line’s wrinkle-resistant fabric of the same name, to keep you looking presentable. For women, a clear standout is the too-cool Cadence Short, featuring a breezy mesh layer over high-waisted performance shorts in a contrasting colour, that boast the brand’s DRYTX® rapid vaporization technology to keep the wearer feeling fresh. Pair them with the Reversible Icon Bra, cut from their buttery-soft Epic fabric, which comfortably smooths and sculpts, for a trendy workout look. Finally, Don’t Sweat IT t-shirts for both men and women will revolutionize sticky situations with their underCOVER technology that takes moisture-wicking to the next level by trapping excessive moisture in “maze-like” channels on the inside of the garment so it’s more evenly distributed and doesn’t show up as a wet patch on the outside of the shirt.
Not only do the various fabrics comprising VERZUS ALL make you feel good, but the tongue-in-cheek approach the label took to naming will also give you a chuckle. Case in point, their patented Ambi”dick”strous 2-sided fly that’s built into all of their men’s underwear. The Hype Boxer Briefs take things a step further with their suggestive prints. One pair, aptly named, Cock Pit, will have you feeling like a Maverick with its photographic depiction of the cockpit of a plane across the front and back, while Measure Up (ahem), has a measuring tape running up from the leg opening along the fly. Adding to the fun element of the collection are eye-popping prints like “coffee cup splash,” “Neapolitan,” and the brand’s all-over logo print along with vibrant colours for both men and women.
Designed for accomplishment and engineered for success, VERZUS ALL is looking for REAL people with REAL jobs who empower and inspire through their personal stories or the work they do, to audition to become the faces of their 2023 launch. The #WeVERZUSall campaign will focus on confident and fearless Canadians, age 18 or older, who have a career that requires them to stay cool under pressure—someone who VERZUS ALL’s line of clothes that help conquer everyday life, was designed for. The casting call will take place at the Markville pop-up on Saturday, November 19 from noon-3pm, in front of a specially selected panel of judges from the Canadian fashion industry. Contest hopefuls are asked to enter by uploading a reel or photo on Instagram or TikTok and introduce themselves, sharing why they should be the face of VERZUS all. Deadline to participate is November 6, 2022 at 11:59 p.m. Visit VERZUS online or visit the brand’s IG account @Verzus_all for more details.The winners of the VERZUS ALL search will get the opportunity to be the faces of the SS2023 collection complete with a new wardrobe and the opportunity to be brand influencers on social media.
VERZUS ALL is a Canadian athleisure brand based in Toronto, that puts tech fabric innovations at the centre of all of their garments—from their outerwear right down to their underwear. The brand’s signature fabrics include Elements Fleece for next-level warmth without the bulk; Commute wrinkle-resistant fabric; Legend breathable fabric with support; Epic sculpting fabric; and Don’t Sweat it, a premium fabric with advanced sweat-proof technology.
VERZUS ALL borrows from the experience and expertise of parent company, and intelligent fabric innovators, iFabric Corps, to make their smart clothing line. IFabric Corps is a publicly traded Canadian company. Learn more about the brand and the #WeVERZUSall search at VERZUS.COM.
@VERZUS_all
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