DELICIOUS AND NUTRITIOUS, NEW SESAME SNAPS SEEDS & GRAINS BARS WILL SATISFY THE SWEET TOOTH OF SNACKERS OF ALL AGES

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Montreal, July 5th, 2021– Ready for back to school and back to work? If you’re looking for the perfect mix of sweetness and nutrition wrapped in a distinctive, irresistible crunch to tide you over until lunch or dinner, we’ve got something new that the whole family will enjoy! The makers of Canada’s favourite eat-anywhere snack since the ‘70s are bringing from Europe a new bar packed with the power of sesame seeds and grains to satisfy sweet tooths and fuel busy bodies from coast to coast.

Introducing new Sesame Snaps Seeds & Grains. An alternative to snacks often packed with ingredients you can’t pronounce, the new Seeds & Grains bars are a step towards choosing healthier options between meals. Made with honey, Sesame Snaps Seeds & Grains are super charged with highly nutritious sesame seeds and puffed grains including amaranth, millet, quinoa and buckwheat. Gluten free, they are made with natural ingredients and contain no artificial flavours, colours or preservatives. A good source of fiber and Omega-6, the crispy snack provides 4g of protein per bar to propel you through the day. With three slices per pack, you can enjoy a casual crunch one at a time (if your will power allows it) or devour them all at once! Either way, this vegetarian delicious and nutritious snack is a treat you can feel great about enjoying.

“Ancient grains like millet and amaranth are long forgotten superfoods that have not seen the rise in popularity of quinoa. Loaded with wholesome nutritional value, we’re excited to bring Canadians a better-for-you alternative”, explains Svetlana Vnučko, Marketing Director at Unitop – the producer of Sesame Snaps. “Merging function and flavour in one crunchy snack, our new Sesame Snaps Seeds & Grains bars are an easy way to reach for nutrient-rich foods that your body needs to function without sacrificing flavour.

DELICIOUS & NUTRITIOUS, SUPERFOODS ON THE GO

With the hecticness of the day-to-day showing no signs of slowing, more and more of us are taking to heart the principles of conscious eating so that we can feel our best now and in the long-term. Lunch box approved and easy to slip into a gym bag or purse, glove box, or even the smallest of pockets, the single serve packets of classic Sesame Snaps have been part of our on-the-go snacking for decades. In an effort to become a better-for-you alternative to traditional snacks, the brand has merged the health benefits of sesame to four puffed super grains in its new snack.

NUTRITIONAL BENEFITS OF THE SEEDS AND GRAINS FOUND IN NEW SESAME SNAPS SEEDS & GRAINS BARS

SESAME SEEDS: THE TRIED AND TESTED CLASSIC

Reaching for a healthier and delicious sesame-based snack is truly a no-brainer when it comes to satiating your appetite, fuelling your body with vitamins and nutrients and taking a moment to enjoy a treat. A good source of healthy fats, protein, vitamin B, minerals, fiber, antioxidants and other beneficial plant nutrients, by regularly eating sesame seeds — not just an occasional sprinkling on a burger bun — you may aid blood sugar control, combat arthritis pain, reduce oxidative stress markers and lipid peroxidation and lower cholesterol. Talk about small but mighty!

AMARANTH, ONE OF THE OLDEST CULTIVATED PLANTS IN THE WORLD

It may be puzzling to some why amaranth, one of the oldest cultivated plants on the planet, has been referred to as “the grain of the 21st century.” While it had been revered by the Aztec and Inca tribes for its high nutrition content and great taste, it’s the recent return to natural, whole foods that sparked a long overdue amaranth renaissance. When it comes to nutritional quality, amaranth blows other traditional crops out of the water. Made of proteins that provide the strength and energy necessary to keep you going throughout your busy day, amaranth is also high in fibres and low in calorie to keep you feeling fuller for longer thus supporting a healthy weight.

QUINOA – GLUTEN FREE SUPERFOOD!

Recently revered for its healthful properties, have you ever wondered what exactly makes quinoa a superfood? It’s a great source of fiber which is beneficial for digestion and provides a long-lasting feeling of fullness.

BUCKWHEAT

Highly nutritious, buckwheat is a whole grain that is reported to improve heart health, promote weight loss and help manage diabetes. A good source of protein, fiber and energy, this super grain is a great addition to the new Sesame Snaps Seeds & Grains.

THE UNIQUE PROPERTIES OF MILLET, ONE OF THE WORLD’S HEALTHIEST FOODS!

One of the oldest and healthiest groats, millet has endless culinary applications including cooked and served as breakfast porridge or ground and added to bread or muffin recipes. The unique properties of millet are sought after by those who opt for healthier alternatives and a more balanced lifestyle. Millet is known to support the body’s immune system and to counteract free radicals!

The four New Sesame Snaps Seeds & Grains bars are joining the family of five tasty flavour combinations of Sesame Snaps – quinoa, chia, vanilla, honey or classic Sesame Snaps. The new bars will be available at Whole Foods, Save on Foods as well as other retailers just in time for back to school for the suggested retail price of $0.99.

For more information about Sesame snaps products and to learn where to buy the new Sesame Snaps Seeds & Grains bars visit www.sesamesnaps.ca

ABOUT THE MAKERS OF SESAME SNAPS

Founded in Poland in 1945, Unitop is the market leader in sesame-based products and one of the largest producers of halva and sesame snaps in Europe. Known for its care for tradition and quality, the company brings its delicious and nutritious snacks to more than 40 countries around the globe including Australia, Great Britain, Italy, France, Germany, Canada and the United States. Here in Canada, the Sesame Snaps and Sezme brands have been part of our childhood memories since the ’70s. With a heart for the environment, every product at Unitop is made with recyclable packaging and the company doesn’t believe in using palm oil in its manufacturing. Dedicated to supporting local communities, Unitop is known for its passion for children causes at home in Poland.

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For more information, to receive samples of the new Sesame Snaps Seeds & Grains or high-resolution photography, please contact The PR Department at 416-535-3939 or [email protected]