We don’t just build events — we engineer moments that make brands unforgettable. As two-time recipients of “Activation of the Year” in Canada and internationally (IABC), we’re known for creating high-impact, results-driven activations that connect with both media and consumers.
From branded pop-ups and tasting tours to deskside briefings, collection presentations, and tradeshows, our team designs immersive brand experiences that drive trial, fuel conversation, and convert attention into action — all tailored to fit your audience and budget.
CASE STUDY: TABASCO®
The Brief
When TABASCO® faced fierce competition from Nando’s and Frank’s RedHot, the brand turned to us to reignite consumer interest and reclaim market share in Canada.
The Strategy
We launched a two-year experiential campaign designed to educate, engage, and inspire trial. The cornerstone was a multi-city activation tour that celebrated the brand’s heritage and versatility — built around a custom backyard party experience featuring a branded demo station, pop-up shop, and shareable social media moments.
The activation travelled to six major events, reaching over 200,000 consumers directly. We followed this with a strategic partnership with Egg Farmers of Canada, positioning TABASCO® as a brunch essential in Ontario, BC, and Quebec.
Multi-channel tactics included:
- Subway station takeovers
- In-store POS displays
- National media relations
- Influencer campaigns
- Paid editorial features
- Social media advertising
- Direct-to-consumer sampling
- Branded video content
- National TV and radio tour
The Results
- 36% increase in sales during the campaign
- 24% increase in media impressions, totalling 74M+ at just $0.0007 per contact
- 306% increase in media clips (507 vs. 110 YoY)
- +63.1% boost in social media engagement, building digital brand loyalty
The campaign not only reclaimed market share — it repositioned TABASCO® as a must-have in Canadian kitchens.