On July 1st businesses of all sizes and individuals alike, will need to pay more attention to how they communicate electronically or face severe penalties – up to $1,000 for individuals and up to $10,000,000 for corporate offenders, as Canada enacts one of the strictest anti-spam statutes in the world. Generally referred to as Canada’s Anti-Spam Legislation (CASL), the new law is intended to promote efficiency in the Canadian economy by limiting the transmission of electronic communication (including emails, text messages and social media) sent by individuals and businesses to carry out commercial activities, regardless of whether there is an expectation of profit.
What will CASL change?
- Organizations and individuals will be prohibited to transmit commercial electronic messages unless there is express or implied consent of the recipient, or an exemption from requiring consent;
- Simply having an unsubscribe opt-out mechanism isn’t enough – everybody needs to opt-in!
- CASL requires that commercial electronic messages contain specific information and unsubscribe mechanisms;
- The general public now has a new set of rights to report offenders that don’t meet the new rules.
- Contests and promotions
- Social media and Internet privacy
- Trademark and branding
- Proposed “Informed dining” legislation in Ontario that would require restaurant chains to post caloric information on their menus.
- Franchising, licensing and distribution including the upcoming franchise laws being enacted in British Columbia
YOU ARE INVITED
On Wednesday, June 18 at 9 am, Chad is giving a one hour seminar on the new anti-spam legislation to a select group of Toronto entrepreneurs and business executives. We would like to invite you to attend. Please email us to RSVP or to interview Chad.
Chad is a partner and registered trade-mark agent in the corporate commercial group at Dale & Lessmann LLP and is a member of the Canadian Bar Association, Ontario Bar Association, American Bar Association, Canadian Franchise Association, International Franchise Association and Restaurants Canada. Corporate Commercial group and is a part of the Canadian, Ontario and American Bar Associations. He is consistently recognized by his peers and clients as an expert and authority with respect to advertising, marketing, social media and trademark matters as they pertain to commercial businesses, franchisors and franchisees in Canada. A regular contributor to the Financial Post and numerous other publications, Chad is also regularly referenced and interviewed in the Globe & Mail. www.dalelessmann.com
To schedule an interview contact The PR Department:
firstname.lastname@example.org – 416-535-3939