As the AOR for T-fal in 2012, The PR Department was responsible for managing the brand’s social media activities. In addition to supporting marketing initiatives, The PR Department created ongoing original content, developed creative contests and connected with strategic partners to engage and increase followers on both Facebook and Twitter. In May 2011 the team launched a “Mother Knows Best” contest on Facebook, asking Canadians to post the most memorable advice their mother passed down. Within hours, hundreds of sentimental, humorous and witty comments were submitted with fans inviting friends to participate and join the discussion. Relying entirely on social media channels and with no advertising budget, T-fal Canada’s Facebook page gained thousands of new fans and achieved 400,000 unique page views in less than one week.
T-fal Baby Home
Social media was an important component when launching T-fal’s line of Baby appliances. Using a variety of platforms, The PR Department actively engaged the mommy blogger community, encouraging conversation and creating excitement. By the time the announcement was posted on T-fal Canada’s Facebook page, there was sufficient hype to incite a flurry of activity among fans. Within hours, there was such a high volume of click-throughs to the www.t-falbaby.ca URL that traffic overwhelmed the system and crashed the site.