Québec Market

Champagne Nicolas Feuillatte

For the past five years, The PR Department has been working with Champagne Nicolas Feuillatte, France’s #1 champagne, to create programs that bring forth the brand’s fresh, modern and irreverent identity and effectively reach Quebec consumers. Thanks to our extensive network of contacts, the team has been able to coordinate low cost – high impact sponsorships including one with Quebec fashion designer Denis Gagnon, to negotiate sampling opportunities at various consumer events and to create a culinary Series to sample the product in restaurants. In its third year, La Série Culinaire Exploration Champagne Nicolas Feuillatte has ran in more than 25 restaurants. It offers custom-curated dishes paired with a glass of Champagne Nicolas Feuillatte Brut Réserve. Our Series generated unprecedented coverage in La Belle Province totaling more than 23 million media relations impressions and millions of social media impressions, making Feuillatte the third champagne brand in the province.

 

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GEOX

For the opening of their revamped location in Quebec’s Carrefour Laval, The PR Department created an event featuring two of the provinces best known fashion personalities, Jean Airoldi and Lolitta Dandoy. The exclusive shopping event featured a trend presentation, giveaways, and the opportunity for consumers to shop with the two fashion gurus. The event generated an increase in sales of more than 40% and in-store traffic exceeding 2,155 clients during the day!

 

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Zonin Prosecco MR + TV TOUR

The PR department team worked with Zonin, Italy’s largest prosecco producer, from 2010 – 2015. In addition to their annual ad buy, the team goes beyond traditional trade publications and wine writers to develop consumer lifestyle campaigns that appeal to the end consumer. Targeting holidays such as Christmas and Valentine’s Day, the team promoted classic prosecco cocktails that generated coverage in the largest lifestyle magazines in Quebec including Coup de pouce, Chatelaine, Elle Québec, Décormag and Vita. In addition to the successful print campaigns, the team sourced and trained a spokesperson to do a “cooking with bubbly” television tour. The Valentine’s Day campaign broke through the media clutter with the chef appearing in Montreal, Quebec City, Sherbrooke and Trois-Rivières. The short lead newspaper/web portion of the campaign resulted in millions of impressions and visibility in 24 heures, le journal de Québec, le Quotidien, TV Hebdo, Sympatico.ca, recettes.qc.ca and chatelaine.com.

 

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