Media Relations

GEOX

Since the launch of the brand in the Canadian market in 2004 and for more than 14 years, The PR Department was the agency of record for GEOX. Through ongoing media relations tactics, the team helped create brand awareness in a highly-saturated market and increased demand for the shoes that breathe in both French and English Canada while competing with established brands for visibility. The results of our campaigns increased year over year and the team was successful in positioning the Italian brand as an added-value product for the Canadian fashionista. On average, our media relations efforts generated more than 2.2 million dollars in ad value, giving the brand 45 times return on investment. Our last campaign in 2012 closed with a total 188,195,269 impressions (in eight months) in product placement alone.

 

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T-fal

The PR Department was AOR for T-fal for three years and worked alongside other agencies for some of the company’s brands for an additional 5 years. The team was responsible for designing and implementing various campaigns to create brand awareness and increase demand and traffic to its many retailers from coast to coast. After working with the PR Department for less than a year, T-fal moved from #2 to sharing the #1 spot as the top player in the total cookware market. Our combined results during our 3 year mandate totaled 684 editorials and more than 241 million impressions in magazine, newspaper, electronic and online media coverage. While on retainer, T-fal’s parent company Groupe SEB regarded the Canadian market as best practice for marketing communications across the globe.

 

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Giant Tiger

The PR Department worked with Giant Tiger, a Canadian owned and operated discount retailer, to showcase its vast product offering while raising awareness of the brand with magazines that were, for the most part, unaware of the quality of the merchandise offered at the chain’s 200 suburban locations. Capitalizing on the wide and diversified product assortment, the team generated 131 clips totalling 104,690,051 media impressions for the company in some of Canada’s largest media outlets in less than one year.