High Profile Events
Night Of Stars
Every four years the Toronto chapter of the Fashion Group International hosts Night of Stars, an event that honours outstanding Canadians who have made a remarkable impact on the world of fashion. The PR Department produced the last event that honoured designers DSquared, Wayne Clark, Barbara Atkin from Holt Renfrew, interior designer, Brian Gluckstein and respected journalist, David Livingstone. With fashion shows, art installations, musical performances, and an elegant dinner, the night was an incredible success with more than 600 guests.
Fashion and Design Festival
The PR Department helped launch the premiere edition of the Fashion and Design Festival Toronto, an event produced by Sensation Mode. After seven years of success in La Belle Province, the Festival was ready to take Toronto by storm. The challenges included downplaying their strong Quebec ties, building a strong reputation to build trust with sponsors and media, and building momentum in order to fill Dundas Square for three days with no advertising budget. In order to build buzz before the show, the team orchestrated an open call at The Bay’s Queen Street location. Hundreds of models lined-up creating a perfect opportunity for newspapers and television cameras to get coverage of the hopefuls strutting their stuff to impress the judges. 150 000 people and more than 130 media showed up for the high-energy fashion shows. Our media relations efforts generated unprecedented print coverage and interviews on all Toronto based networks.